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Marketing is far greater than that. It encompasses a variety of channels, methods, and formats — and may get the job done for any business enterprise at any funds.
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3. Prodajna koncepcija usmjerena je na realizaciju transakcija prodaje, a ne na izgradnju dugoročnih profitabilnih odnosa s potrošačima.
Ovim pristupom se zna vrsta i broj segmenata jer se unaprijed određuju osobine prema kojima se potrošači svrstavaju u segmente.